Financial Survival Guide for Musicians, Freelancers, & Creatives
If you are facing economic uncertainty, follow my tips on How to Sell & Offer your services so you can pivot and survive.
Watch the video, listen to the Podcast episode, or read the article below.
For musicians and music teachers who want to take your business online, find links to resources at bottom of this page.
Mindset of a Freelancer
The way I see it we each have three options.
a) Resign ourselves & give up, AKA “watch and wait”.
b) Lash out or cope in unhealthy ways
c) Try to overcome.
I prefer C. I will dig ditches, wash dishes, walk dogs, or do anything necessary to survive.
While it’s preferable to work at higher hourly rates or generate “passive” income, if necessary, I will work for low hourly rates, or even on a volunteer basis, especially if that work affords any chance of leveraging more opportunities.
When testing a new work/volunteer activity, dip a toe in the water. Do it once or offer to do a small amount of work or work for a short period.
What Kinds of Work Can You Do?
Brainstorm a list of services you can provide. Write down everything. Ask someone you trust to offer you additional ideas and/or give their feedback on your list.
One Time Free– I built my entire career on the “one time free” model. It’s a great way to show people what you can do, and generate recurring revenue or repeat clients.
-If you offer a one-time Free lesson, make the lesson 20 minutes instead of 60.
If you offer to show up on someone else’s live-stream, limit the time or do it once as a test to see what kind of feedback you receive.
Offer to do some kind of work for a new client as a “sample”. This might take 5-20 minutes of your time.
One free performance. One free consultation or lesson. One time free editing a paragraph of someone’s bio, or editing their Youtube thumbnails or social media design.
2) It promotes a range of offers from free to premium
Your slider or list could include: “Hire me to walk your dog, edit your bio, create your cd cover art, teach you any of these softwares that I know” AND “watch my free performances, read these inspirational writings, see photos from my last tour, etc..”
How to Offer Your Services (one to one or one to many):
–Offer the opportunity to be of service, whether in a specific or vague way, i.e., ” I’d like to offer to help you with your yard work (or “I’d like to help with anything you need done”). “Would you like help with anything (or a specific thing like “your yardwork”) right now?” If they answer “not now”, you can offer to followup: “Would you like me to follow up with you about it in the future?”
or, Ask for:
–Advice “I’m looking for work. Do you have any advice or suggestions for where or what..” or ” Can I pick your brain for five minutes to ask your advice”? (honor the five minutes) ” Here are some things I know I can do” (list of services), and I’m wondering what you think about this list? Any suggestions for me?
–Referral- ” I’m offering these services. Do you know anyone you could refer me to who may benefit from these services”
Start with Your Warm Contacts
These could include people who have hired you, family, friends, church, neighborhood, school, past teachers, past students, past bandmates, colleagues, etc…
For personalized support with generating income now online or offline, access to my private support group, and other related resources please see my related 30-day free business coaching offers.