Musicians & Creatives- Do you want to attract better projects and clients?

Then focus on what works.

 

music biz

Every opportunity comes to you because someone knows your work and trusts you to do your best.

To get more opportunities, you just need to get in front of the right people and make it a no-brainer for them.

 

It sounds simple, but:

-There are many ways to do this, so which one should you focus on?

-There are many types of work you’re qualified to do, so how do you choose?

-How do you decide whether to spend energy marketing with social media, videos, albums, web site, practicing, networking, etc..

-Which types of projects will align with the lifestyle you want long term?

 

How can you get better at running your business- just as good as you are at doing your craft?

The same way you learned to be good at your craft, with the support of training, mentoring, and community.

I help free lancers improve their careers without selling out.

Join my community of motivated free lancers and work with me in one of three ways:

DIY Online Course– Lessons, assessments, worksheets, and other curriculum for you to Do It Yourself. Access this for as low as $39.95 here.

-Mentoring Group– (described in detail on this page). In addition to everything in the DIY course, you’ll receive direct  support from me and the community via our secret Facebook Group.  I answer all questions, review drafts, make suggestions for edits, consult on strategy, prompt you to get stuff done, support you in letting go of whatever is not serving you, and am very involved via the Facebook wall. You’ll receive more accountability and feedback, which generally ensures greater chance that you’ll take action.  Subscribe at $147 per month.

Premium Private Coaching- In addition to the DIY course and the mentoring group, you’ll receive a weekly call with me and have access to 24/7 email support. This is the highest level of feedback, support, and accountability, and availability is limited. This is currently priced at $500 per month, subject to availability.

If you’re not sure which is right for you, apply to schedule a free call with me to discuss your goals, and after we talk, we can both consider whether or not it’s a good fit for us to work together. Apply here.

It’s a simple question.

Do you want to:

– Get out of the feast and famine cycle

– Attract more projects, clients, students, or gigs more reliably, without feeling overwhelmed

– Have more time and energy for things you care about, whether your music, your health, family, etc..

 

If so, there’s one premise we should agree on before going any further:

Regardless of your situation now, you can improve it by implementing smart business strategies.

If you take the right action, with the right support, you can generate more clients and more income.

If you don’t accept this basic premise, stop reading.  

 

This is for you if:

-You believe that you’re capable and responsible for creating the change you want

-You want to take action,  and learn new skills if needed, to create results.

 

It’s really not for you if:

-You want a push button solution

-You blame someone or something for where you’re at right now

-You don’t want to change anything

 

Why listen to me?

For the past 22 years I’ve grown a successful career:

As a bandleader, side-person, clinician, selling records, licensing original music, running camps & workshops, working as an Associate Professor at Berklee, partnering with record labels, partnering in endorsement deals, running my own booking agency, teaching private students live or on Skype, producing records for other artists, founding a non-profit, recording strings online, winning grants, arranging, publishing online courses, books, sheet music, and more….

I did it living in Columbus, Ohio for a while, and then in NYC for 10 years, all while raising kids.

Now I live in the mountains,  I enjoy the flexibility of touring when I want to, and I work on a variety of creative projects that speak to me.

It occurred to me, since I studied and applied business skills in order to do all of this, that I could help other musicians, most of whom have never studied business.

So five years ago I began consulting professional musicians in growing their businesses, casually at first.

Three years ago I got more serious about it, and since then,  I’ve formally coached over 100 professional musicians.

These are real musicians of many different backgrounds, ages, and interests, who have gotten results from working with me.

Hear what they have to say here.

Is it Right for You?

I believe it’s perfect for you if you are:

-a freelance performer, composer, teacher, producer, or musician of any kind.

-any type of freelance service provider.  (I’ve helped a swim coach, a videographer, a photographer, an actor, a sound engineer, and even a restaurant owner.)

-whether you’re just starting in your career, or an industry veteran ready for a change and/or tired of settling for less

-whether you’re developing a side hustle while working another job or piecing together various streams of income

 

In the past three years, my clients have ranged in ages from 20-55.

Most of them have increased their income in a variety of ways, depending on their interests and goals.

Most of my clients have also gained new skills to be able to take more control of their own business going forward, and been able to better design a lifestyle that they want.

Neil and Rachel run a private teaching studio. I helped them fill their studio quickly in a new town following their move; Now their studio is full far beyond it’s level in the place they used to live, and they have a waiting list.

Reggie is a versatile, skilled pianist who, despite tons of talent, was working at Office Max. I helped him get more work performing as a leader and sideman in a wide variety of different situations, including corporate, orchestral, touring, teaching, and more.  He doesn’t work at Office Max anymore and his calendar is full with well-paid work doing music.

Caleigh was juggling teaching and performing gigs in NYC. I helped her increase income and gain control of the types of gigs she accepted, and now she’s also doing a lot of national touring.

-Some of my clients have pieced together various types of freelance work together.

-Some developed their side hustle while working another part time job, and then quit that job.

-Some were already very successful at what they do, and they relied on help from me to grow, make a change,  or get more work/life balance.

 

If you’re not sure if this applies to you, but you’re seriously considering trying to do something to help make a change, apply to schedule a free call to talk with me about your situation.

 

Having the right info is not enough.

Access to information is just one factor in whether or not people succeed at anything, whether it’s learning a new skill, getting fit, or improving their career…

Information falls flat without clear goals, feedback, and accountability.

Clarity is achieved when we set limited goals. Otherwise we get nothing done because we try to do too much at once.

Feedback is what a teacher or coach gives you, pointing out things you can change and getting you unstuck.

Accountability is what makes us keep our word and follow through on anything we say we want to do. It increases when we set deadlines, make a promise to someone else, and when we’re invested.

How clarity, feedback, and accountability work together:

We’re more likely to lose weight when we hire a personal trainer or nutritionist.

We’re more likely to practice when we hire a teacher and schedule lessons (or even better, have a gig!)

We’re more likely to finish a training when we sign up for school or a paid course.

What You’ll Get Working With Me:

Strategy/Information- “How To” get more clients, gigs, projects, or students.

Support/Feedback- Personalized feedback in response to all questions related to your business.

Accountability- Develop a clear, sustainable, and efficient regimen for getting clients and hold to it.

Community- Membership in an exclusive community of professional musicians working towards similar goals.

Clarity- Reduce overwhelm and eliminate paralysis by clarifying your goals and the most effective ways to accomplish them.

 

Here’s Exactly What to Expect:

– We’ll check in 1-2 times per week in our secret Facebook group, where you’ll get feedback, prompts, and support from me directly.

– 1-1 real time feedback via group calls twice monthly. This is to help you become unstuck, get additional clarity on strategy, goals, or tactics 

– Accountability partners to help you follow through.

–  Time-lined assignments to give you clarity and structure.

– Content tailored to your goals.

– Access to curriculum covering every aspect of the business.

 

“My Life Is Not The Same. Because of Chris and this course, I’ve learned how to offer service to people without being afraid of naming my price. From watching Chris I’ve learned about honesty, integrity, and what I see as genuine love for everyone (qualities I’ve tried to develop my entire life, but which I struggle with). I’ve seen someone who’s just fine with being real, and who offers himself without apology, who doesn’t wait until he’s perfect to give what he has to others, and does so much good in the process of becoming better himself.”

– Holly Hamilton, Pianist, Teacher, Composer (Snowflake, AZ)

Click below to get started in our mastermind group today




Strategy:

How To Sell Your Services- Get help generating more clients and projects, with no fluff, no b.s., and no gimmicks. Overcome your fear of selling,  demystify the sales process, learn how to use simple and efficient frameworks to make better offers, improve your marketing materials, getting more results with less overwhelm.

Community:

Connect with professional musicians around the world who are committed to growing their careers. You’ll see other people’s successes, as well as challenges they encounter, mistakes they make, and how to avoid them. You’ll receive feedback and support from other community members as well as opportunities to network and collaborate.

Clarity:

 You’ll structure concise goals around a clear vision. Limiting and clarifying goals is important in order to reduce overwhelm and get things done. Clarifying a vision will answer the question related to why you are willing to work hard now, and be uncomfortable if necessary, to create a better business and lifestyle.  Perhaps you want to earn more income to support your family, live your dream, support your cause or contribute to the world in accordance with your belief system, or to do your craft music on higher levels, under better conditions.  

Feedback:

You’ll get personalized feedback on all of your questions and posts, and twice a month we’ll go live in a group call.  These calls are an opportunity to hear me break down real roadblocks other people encounter, and consult with me about your own.

Accountability:

Structure your time to succeed at accomplishing your goals. Prioritize and make sure that these goals are serving your vision. Get the accountability to follow through on your promise to yourself.

 

The target rate for entry to the FB group is $189

But right now you can lock it in for $147 per month.

$147

You’ll be locked into this special monthly rate, and you can cancel any time.



Over 100 clients have worked with me, and most of these have totally changed the baseline of their businesses (see testimonials here).

At $147 per month, most members can easily recoup the investment, increasing income the first month, generating recurring clients, and leveling up their business to ensure exponential growth into the future. That’s why many clients have continued to work with me over one year, in some cases doubling their yearly income.

Hear what my clients have to say about it:

“There is literally no one I know who has studied the business of music more thoroughly than Christian. He’s not only a master musician; he’s one of the most knowledgeable people you’ll ever meet in learning how to make a living.”

Joel Harrison, Guggenheim Recipient, Composer, Guitarist (NYC)

“Since taking Music Biz Mastermind I’ve increased my gigs 20% this year with a head start on several projects for next year and the recording of CDs three and four in the works. I applied for three grants and scheduled a collaboration with a dance company at a major university. Thanks for all of your help!”

Tia Imani Hanna, Singer, Violinist, and Teaching Artist (Lansing, MI)

 

If you’ve read this far, or if you know anything about me, you know enough to decide whether I can help you grow your business.

The only question is whether or not you’re ready to take action now.




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