Biz for Independent Musicians – Working Relationships: A Strategy for Success

Question: Could you summarize the advantages of having sponsorships? In terms of advancing your career, what is the most useful aspect? How have sponsorships aided you?

Answer: One advantage of having sponsorship is that by developing a relationship with a company, you can expand your network exponentially by gaining access to the company’s network. Any major company in the music industry (whether a manufacturer, publisher, label, etc…) will normally have established relationships with other artists and other non-competitive companies. This allows you to connect with these contacts who in turn can help you with your goals as an artist/professional.

Other promotional benefits from sponsorships include PR through advertisements (whether in print ads or flyers, emails blasts, etc..), subsidies for your appearances as a clinician, performer, teacher, or speaker, and support for attendance at trade shows and other VIP industry events.

Another important advantage is that your name, i.e., your brand, gains greater credibility through your association with an established company.

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