Part of my marketing plan every year involves looking at all the “best fit” conferences and industry events in the upcoming year. If you’ve never been to a trade show, you may want to start thinking about which ones are right for you. Some are more local- they cost less and represent a smaller network. If you’re looking to network for local business they can be good. For larger networking, going to bigger national conferences are better, but they’re more expensive. Attending conferences can help you find job opportunities and develop contacts for short term and long term.